Business to Business Advertising Profile

• We're All Business. We have only one audience -- business persons in the South Puget Sound. Independent research confirms more than 30,000 readers, the great majority of whom are business decision-makers. Display advertising opportunites are provided in the printed editions, within special publications and on-line with BE Daily and the BusinessExaminer.com web site.

• We Offer Market Coverage. Each issue goes to subscribers and requestors who are typically top executives at local businesses, professional practices, government agencies and purchasing offices and institutional leaders in the market.

• We're Target Marketed. We don't cover the whole region, just specific well-defined local business markets, where the great majority of businesses do the great majority of their buying. Our publication is mailed directly to the business location, where most business buying decisions are made.

• We're Economical. On the basis of Business Readers Delivered, our cost-per-thousand advertising rates are much lower than for statewide or regional business publications. Comparison to the costs of local mass-media clearly shows the savings of Target Marketing for advertisers primarily interested in reaching business decision-makers.

• We're Ethical. To ensure credibility with both our readers and advertisers, our publications allow no connection between editorial and advertising. It is not our practice to run an article simply because an advertisement or sponsorship was purchased. The story must stand on its own merits and be deemed of interest, value and benefit to our readers. We will not place a client's ad on the same page as an article identified to that client. We will not run a "one-time-ad" buy for a client simply because a article profiled their business or person(s) within the organization unless they have a frequency contract and are scheduled to run in that edition. If an advertiser wants a specific article published it may appear as a paid advertisement subject to editor and publisher approval.