Apr 19, 201109:23 AMBlog

Consumers getting overwhelmed by volume of local deals

Apr 19, 2011 - 09:23 AM
The desire to save money and the dramatic rise in the number of providers has driven a 47 percent surge in the use of local deals compared with last year, according to a Bing/Impulse Research survey.

Coupons and deals offering discounts on local products and services are going gangbusters, with retailers and service providers now collectively offering hundreds of thousands of deals daily -- making it challenging and time consuming for people to track and pinpoint the relevant deals. In fact, 74 percent of survey respondents said they search multiple coupon sources each week and a quarter of respondents claimed to spend up to an hour sifting through possible deals.

The survey showed that about half (47 percent) of respondents said they use more local deals and coupons than last year. But managing that is no easy task.

Sixty-three percent of respondents said they search two to 10 different coupon sources every week, and 11 percent search through more than 10 sources. And nearly 50 percent spend more than 15 minutes each week searching for deals, with almost one-quarter spending between 30 and 60 minutes on the hunt.

            

Edit Module
Advertisement
Bookmark and Share Email this page Email Print this page Print Feed Feed
Edit Module
Advertisement

About This Blog

Follow our blog for all the latest in local business news. To get the top local business news, subscribe to Daily Biz Briefs email newsletter. As a reader of this FREE email you get breaking business news each business day afternoon delivered right to your email inbox.

 

Feed

Atom Feed Subscribe to the Blog Feed »

Recent Posts

Archives

Categories