Apr 19, 201109:23 AMBlog

Consumers getting overwhelmed by volume of local deals

Apr 19, 2011 - 09:23 AM
The desire to save money and the dramatic rise in the number of providers has driven a 47 percent surge in the use of local deals compared with last year, according to a Bing/Impulse Research survey.

Coupons and deals offering discounts on local products and services are going gangbusters, with retailers and service providers now collectively offering hundreds of thousands of deals daily -- making it challenging and time consuming for people to track and pinpoint the relevant deals. In fact, 74 percent of survey respondents said they search multiple coupon sources each week and a quarter of respondents claimed to spend up to an hour sifting through possible deals.

The survey showed that about half (47 percent) of respondents said they use more local deals and coupons than last year. But managing that is no easy task.

Sixty-three percent of respondents said they search two to 10 different coupon sources every week, and 11 percent search through more than 10 sources. And nearly 50 percent spend more than 15 minutes each week searching for deals, with almost one-quarter spending between 30 and 60 minutes on the hunt.


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