Jun 10, 201405:43 PMBlog

Tacoma to have one of first new Alfa Romeo dealers

Jun 10, 2014 - 05:43 PM

FIAT of Tacoma has been named one of the initial 86 dealers to be awarded Alfa Romeo franchises in the United States in Canada.

Doing business as Alfa Romeo of Tacoma, the dealer will be among the first in the nation to sell the legendary Italian premium car brand's new models when it returns to the North American market this year. Alfa Romeo is already projecting that its network could blossom to more than 300 at peak, but for now, the Tacoma location will be only one of two Washington dealers, along with one in Spokane.

""This group of dealers represents the first phase in the Alfa Romeo dealer network selection process," said Peter Grady, vice president of network development, Chrysler Group LLC. "Each Alfa Romeo dealer will have a unique staff dedicated to the brand's premium market clientele. We require each Alfa Romeo dealer to have their sales and technical staff go through an intensive curriculum to ensure the highest levels of customer care and proficiency of the Alfa Romeo 4C (coupe)."

Additional franchises are anticipated to be added later this year.


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