May 23, 201203:36 PMBlog
Puyallup Fair among 'best commercials ever'
A Puyallup Fair television commercial from more than three decades ago took second place honors as one of “Seattle’s Best Commercials Ever” during the inaugural Marketing Awards Reception.
The TV spot from 36 years ago was the brainchild of Denny Hinton, who at Cole and Weber Advertising Agency. Hinton coined the phrase, “Do the Puyallup” and created a television commercial for the 1976 Puyallup Fair featuring the syncopation of farm animal movements to the music, which was created by Saxon W. Rawlings.
The phrase, “Do the Puyallup” has become so popular over the years that locals now know that it means to attend the Puyallup Fair. Rawlings’ same music is also heard in television and radio commercials today.
The idea of selecting Seattle’s best TV commercials ever was the brainchild of David Horsfall, who has had a long career in Seattle’s advertising industry. Currently with Horsfall Creative, he pens The Talking Horse Blog (http://horsfallcreative.com/horsfallcreative/Blog/Blog.html).
At the time of Super Bowl commercials being released at the beginning of the year, he tasked Seattle’s marketing community with selecting the best commercials that were created in the market since the creation of TV. A wide range of memorable commercials were brought to light, and Marketing Inc. decided to turn this into a part of their awards ceremony.
Over 100 initial commercials were nominated, and more than 2,000 views on YouTube were made before the final vote. The top ten local TV spots in Seattle history include:
No. 10 – Laughing his way to the finish line, the Car-Smashing spots of Dick Balch.
No. 9 – Fan-favorite Edgar Martinez making a Light Bat for Eagle Hardware. Created by EvansGroup. Some people thought it was a Mariners spot. You gotta love these guys.
No. 8 – Cutting Corners for Alaska Airlines, by Livingston and Co. Directed by Joe Sedelmaier and written by the latet Steve Sandoz.
No. – Flightless Birds for the Washington State Lottery. Created by Publicis.
No. 6 – Answers the age-old question, do clams have legs? Dances With Clams for Ivar’s. By Heckler Associates.
No. 5 – A quirky idea as big and fresh as a mountain. Frogs for Rainier Beer. Created by Heckler Associates.
No. 4 – A classic spot that when it debuted, was outrageous, unexpected and pure magic. The Harlem Globetrotters for Boeing. By Cole and Weber.
No. 3 – A 30-second gem that recalls the physical comedy of Buster Keaton or Charlie Chaplin. Change for a Dollar. Client, Alaska Airlines. Agency, Livingston and Co.
No. 2 – An idea that popped up in Denny Hinton’s shower one morning, which might sound bad. But it was so good, it’s still a part of the Puyallup Fair, 35 years later. Do The Puyallup, by Cole & Weber.
No. 1 – That most iconic and memorable of all Northwest commercials, Motorcycle for Rainier Beer (“Raaaiiinnneeeerbeeeeeer.”). Created by Heckler Associates.