Oct 28, 201111:39 AMDaily Biz Briefs
Many more will celebrate Halloween
Oct 28, 2011 - 11:39 AM
Consumer research done for National Retail Federation predicts 161 million Americans plan to party hearty in the next four days. Seven in 10 plan to celebrate Halloween, a five percentage point gain from last year. This is also the most in NRF's nine-year survey history.Those celebrating are expected to spend slightly more too; the average person will shell out $72.31 on decorations, costumes and candy, up from $66.28 last year. Total Halloween spending is expected to reach $6.86 billion. "Eager to shake off the summer heat and forget about the economy for a few days, Americans are looking forward to having some fun this Halloween," said NRF President and CEO Matthew Shay. "Many retailers have already stocked their shelves with Halloween merchandise."
The survey found this year's celebrations will be far from tempered as more people plan to dress in costume (43.9 percent), throw or attend a party (34.3 percent) and visit a haunted house. Additionally, half will decorate their home/yard and 14.7 percent will dress their pets in costumes.
Other traditional celebratory activities include handing out candy (73.5 percent), carving a pumpkin (47.8 percent) and taking children trick-or-treating (32.9 percent).
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